Recyclebank re-launch was a year long effort to increase awareness of a loyalty rewards program that encourages people to lower the environmental impact of their lifestyles, for example, by recycling more and tossing less.
As a creative lead on this project the relaunch effort includes a redesign of their logo and the entire website. Sets of personas and moodboard were also developed as part of the full offerings.
Even though in the end the design was only partially adapted by the client due to change in management leadership of the client. It was a great journey to have helped a green tech company to revitalize their image.